Contrary to popular belief, the grown industry is not the place to start. This industry is packed, full of businesses trying to make their way to the top, when the smaller and growing industries offer not only more wiggle room, but more opportunity for improvement. Finding a growing industry takes only a little bit of research, and an eye on the markets. Building a business there gives more opportunity to become a part of its growth, instead of becoming a number of many.
Aaron Cheiffetz has taken this advice in his pursuits in the organic produce industry. Owning a self-sustaining organic ranch in Northern California, he has chosen a growing organic industry to expand his markets and build business. Because of the rapid rise in demand for more natural produce in the food market, his ranch has had the opportunity to expand into much of the state. Finding the next growing industry will make business more profitable, and allow more solutions to be uncovered in the market.